Tinder, the dating app company which, as of late, has been more fully embracing its iTnder as the preferred hook-up app of choice for the younger generation, is today launching a new feature designed for its college-aged Tinder U users: Spring Break mode.
The feature will allow students to swipe through potential matches before heading out to their Spring Break destination.
To opt in, Tinder U users will need to look for the Spring Break card while swiping. This destination will Tinder panama city panama be shown to potential matches through a badge on their profiles. The idea, says Tinder, was inspired by trends the company was already seeing in product usage Adult wants nsa Wauconda this March Tinder panama city panama frame, when there would be huge upticks in some cities and locations.
For example, South Padre Island experienced a x Tinder panama city panama in activity in March compared to the previous month; Panama City saw a 10x increase; Destin Beach a 6x increase; and both Cabo San Lucas and Lake Havasu saw a 2x increase. In addition to using its own data from Tinder panama city panama spring breaks, Tinder also consulted with Girls 50s costume Tinder U users about which destinations to include.
The new feature is one of several ways that Tinder is focusing on its more casual use caseas of late.
Tinder panama city panama had also begun an online publication, Swipe Lifeand is running various advertising campaigns related to this initiative. Similarly aimed at younger users and millennials, Hinge is focused on creating relationships, not hook-ups.
That frees up Tinder to refocus on what it does best: quick matches.
Tinder parent Match Group had hinted Tinder panama city panama its plans for Tinder U during its earnings call earlier this month. However, by shifting focus more toward a younger, less pwnama customer base, Tinder could be challenged on the revenue side, as college students are less likely to have disposable incomes for things like a paid Tinder Gold subscription.
Instead, Tinder will need to generate revenue from these users through in-app purchases — like Boost and Super Like the latter which is often used by mistake, turning it into Tinder panama city panama running joke on the dating app.